Consumer Research and Sensory Research
Good Sense Research - a full service consumer market research agency primarily for new product development, mostly in the food and drink industry. We believe new products must meet demanding criteria to be successful. We do this by profiling your customers, profiling your products and modifications then checking there is a perfect match. Our Insight comes from years of comparing product test results.
Our techniques are bespoke, using on line real time research with trained panellists and customers, both in home and in our Insight Centre. Fast turnaround and competitive pricing combined with close client relationships are our bedrock.
Who do we work for?
Suppliers - presenting new concepts to buyers.
Growers - varieties/soil/climatic conditions
Packers - presentation style, on pack messaging
Supermarkets - benchmarking and in store intercepts