Marsha Hemingway
Managing Director
B.Sc Hons Psychology
Full Member of the Market Research Society (MRS)
Member of AQR and IOD
After working for blue chip companies (Proctor and Gamble and Weetabix), Marsha worked freelance in the FMCG market before setting up Good Sense Research in 1996 with a food scientist, economist and statistician. Her focus is on generating insight into customer motivation, determining how and what really makes a product work for the customer.

Linda Anderson
Social Scientist
B.Sc Hons Social Studies
Linda Anderson is a Social Scientist who started in the labs, became a sensory expert and now runs the Sensory Insight Unit.

Adrian Austin
BA Hons Economics
Business Economist, our statistical and IT partner.