Food waste is one of the biggest contributors to greenhouse gas emissions, and yet, when we talk about sustainability in food, it’s often a footnote. The truth is, tackling food waste means tackling complexity: in production, in planning, in packaging and in perception.

At F!S Group, we’re not here to promote or deter the use of GLP-1 medications. Our role is to observe and understand the impact on food and drink behaviours amongst users and potential users. What follows are insights gathered from real consumer experiences — shared to help brands better navigate the changing food and drink landscape.

Over the past few weeks, our series on Segmentation has dived into how segmentation helps food and beverage brands thrive in an increasingly complex market.  If you followed along, you’ve seen how segmentation uncovers the distinct groups within your audience, enabling you to deliver precisely what they need, when they need it.

In this blog post, we explore the implications of Booths' decision, the wider trend in the industry, and what shoppers expect and want from their checkout experience.

Following the petition calling on Tesco to limit the expansion of their self-service checkouts and bring back staff, we asked our consumer community to let us know their thoughts on self-service vs manned checkouts. Find out what they said here.

Dive into the latest research on cost-of-living. Find out what consumers prefer when it comes to changes in product size and pricing. Learn from Good Sense Research's consumer community with insights into 15 popular grocery categories.

The current economic climate is enough to make us all feel a little down. Days are rapidly shortening, the list of price increases rapidly lengthening, daily doom alerts demanding we lower our thermostats, turn off our lights, don’t boil our kettles… (really?! We Brits cannot do without a cuppa!).

Good Sense Research presented recently at September’s Speciality Fine Food Fair on ‘driving sustainability & ESG in food & drink’ the research telling us that whilst the ongoing Cost of Living Crisis (COLC) has re-focussed consumer minds somewhat in the short-term, they continue to be consciously aware regarding sustainability issues.