Increasing Sales & Produce Performance for Fresh Produce Growers
Optimise your harvest, boost retailer uptake, and drive repeat orders through consumer insight and sensory testing.
WHY SALES AND PERFORMANCE MATTER MOST
For growers and producers, everything comes down to performance. You can manage costs, nurture crops, and build relationships; but your success is ultimately measured in sales, profitability, and how well your produce performs in the marketplace.
Performance isn’t just about yield or efficiency. It’s about how your produce looks, tastes, and holds up from dispatch to purchase; and how consumers respond to it. If flavour, freshness, or texture slip, sales quickly follow.
That’s where consumer testing makes a real difference. It helps you go beyond guesswork, understanding how your produce performs in real-world conditions and how shoppers perceive its quality. With that insight, you can make more confident decisions, improve performance, and strengthen long-term demand.
THE FRUSTRATIONS GROWERS FACE
Even the most experienced growers face challenges that affect performance and profitability:
Uncertain consumer preferences – knowing which varieties actually appeal most in terms of taste and texture.
Variable product quality – natural variation can lead to inconsistent experience across markets.
Unclear performance data – limited feedback from retailers and consumers makes it hard to know what drives repeat purchase.
Missed sales opportunities – without consumer insight, it’s difficult to demonstrate added value or premium potential.
Retailer pressure – needing evidence to show reliability, quality, and differentiation.
Each of these factors impacts sales and long-term relationships. The challenge isn’t growing great produce; it’s understanding how it performs once it reaches the people who buy and eat it.
HOW CONSUMER TESTING IMPROVES SALES & PERFORMANCE
Our Fresh Produce Consumer Testing Programme gives you the insight to optimise performance at every stage of your commercial journey.
By gathering feedback from real consumers, you can:
Identify top-performing varieties – understand which crops deliver the best taste, texture, and visual appeal.
Optimise harvest timing – learn how small shifts in maturity affect quality and consumer preference.
Reduce waste – align product presentation and freshness perception with shopper expectations.
Increase retailer confidence – share meaningful data that proves consumer appeal and consistency.
Drive repeat orders – demonstrate to buyers that your produce performs strongly with consumers time after time.
These insights let you focus investment where it delivers most value; and show retailers why your produce earns its place on the shelf.
THE VALUE FOR GROWERS AND PRODUCERS
The Fresh Produce Consumer Testing Programme is already helping growers across the UK and Europe better understand their products and strengthen performance through consumer insight.
Growers use this approach to:
Compare varieties to understand which perform best with consumers.
Refine harvest timing and handling practices to improve product consistency.
Enhance packaging and presentation based on sensory response.
Strengthen buyer conversations by sharing independent consumer-led insight.
The result is simple; greater confidence in your products and more informed decisions that lead to measurable commercial improvement.
WHY THIS APPROACH WORKS
Consumer testing aligns your business with what really matters: how your produce performs in the hands of shoppers.
Real-world feedback – data comes directly from consumers, reflecting true perceptions of quality, freshness, and appeal.
Commercial focus – sensory testing isn’t theoretical; it connects directly to retailer expectations and buying behaviour.
Continuous improvement – tracking over multiple seasons helps refine decisions year after year.
This isn’t about replacing your expertise; it’s about empowering it with evidence that helps you act with precision and confidence.
By engaging with our Fresh Produce Consumer Testing Programme, you’ll gain:
Varietal performance reports – comparing consumer perception of taste, texture, and appearance across your crops.
Harvest optimisation insight – guidance on when produce delivers peak sensory performance.
Consumer feedback – real opinions on what shoppers value and why they choose (or don’t choose) your produce.
Retailer-ready outputs – concise reports that demonstrate your commitment to understanding and improving performance.
Seasonal tracking – longitudinal data showing how your product evolves and performs over time.
These insights help you move from reactive adjustments to proactive, evidence-led decisions that drive consistent commercial growth.
WHAT YOU’LL GAIN FROM OUR TESTING PROGRAMME
WHY NOW?
The market is moving fast, and consumer expectations are higher than ever:
Retailers compete fiercely for suppliers who can demonstrate quality and consistency.
Consumers demand more; better flavour, texture, and visual appeal.
Sustainability and waste reduction are top priorities for every supply chain.
Margins are tighter; every small improvement in performance matters.
Consumer testing gives you the clarity to meet these pressures head-on and the confidence to prove your produce performs where it matters most; with the people buying it.
IMAGINE THE DIFFERENCE
Imagine sitting down with a retailer, not just to present your produce, but to share data showing:
Which varieties consumers prefer and why.
How appearance and freshness perception influence purchase intent.
What drives satisfaction and repeat purchase in your category.
How your produce stands out against comparable options.
Instead of competing on price alone, you’ll compete; and win; on proven consumer appeal and consistent performance.
WHY WORK WITH US
For over 30 years, we’ve worked with growers, retailers, and suppliers across the food and drink industry; helping them understand consumer behaviour and translate sensory data into commercial advantage.
We combine sensory expertise with practical, business-focused insight. Our work is about turning consumer feedback into clear, actionable guidance that helps you sell more, waste less, and build stronger relationships with your buyers.
Let’s get started, shall we?
Talk to our team today about your research needs, we’d love to help.