Increasing Sales & Produce Performance for Fresh Produce Growers
Optimise your harvest, boost retailer uptake, and drive repeat orders with data-led testing.
WHY SALES AND PERFORMANCE MATTER MOST
For growers and producers, everything comes down to performance. You can manage costs, nurture crops, and build relationships, but in the end your success is measured in sales, profitability, and the ability to supply produce that performs in the market.
Yet performance isn’t only about yield from the field. It’s about how your produce stands up in the supply chain, how long it lasts on the shelf, and how well it satisfies consumers. If quality slips, shelf life shortens, or varieties underperform, sales quickly stall.
That’s why testing is such a powerful tool. It helps you go beyond guesswork to truly understand how your produce performs, giving you the insights you need to increase sales, reduce waste, and build long-term demand.
THE FRUSTRATIONS GROWERS FACE
Even the best growers face issues that undermine performance:
High post-harvest losses – crops that don’t hold up through transport and storage.
Shelf-life failures – produce that looks good on dispatch but deteriorates in-store.
Underperforming varieties – investing in crops that don’t deliver the expected consumer experience.
Retailer rejections – shipments turned away due to inconsistent or below-standard quality.
Missed sales opportunities – lacking the data to prove performance to secure premium listings.
Each of these challenges directly impacts sales. They lead to lost revenue, weaker retailer relationships, and reduced consumer loyalty.
HOW TESTING IMPROVES SALES & PERFORMANCE
Our Fresh Produce Product Testing Programme gives you the insights to optimise performance at every stage of the chain. By testing your produce under real-world conditions, we help you:
Identify top-performing varieties – see which crops deliver the best shelf life, taste, and appearance.
Optimise harvest timing – ensure produce is picked at the peak for quality and longevity.
Reduce waste – verify shelf life to minimise losses in the supply chain and store.
Increase retailer confidence – provide buyers with proof of quality and reliability.
Boost repeat orders – demonstrate to retailers that your produce drives consumer satisfaction and loyalty.
With data in hand, you can focus investment where it delivers most value; and show buyers exactly why your produce deserves shelf space.
THE VALUE DELIVERED TO BUSINESSES LIKE YOURS
We’ve supported fresh produce growers across the UK and Europe to use testing as a tool for improving performance and sales. Examples include:
A berry grower discovered which varietal performed best in storage, allowing them to switch focus and increase retailer acceptance by 25%.
A salad producer reduced post-harvest losses by 20% after using testing to fine-tune harvest timing and packaging.
An apple grower improved shelf life by 10 days through varietal and condition testing, leading to repeat orders from a major European supermarket.
A tomato supplier used consumer panel data to demonstrate superior taste and consistency, helping them secure a premium listing.
Each of these outcomes shows the same pattern: when growers test, they perform better; and they sell more.
WHY THIS APPROACH WORKS
Testing aligns your business with what really matters: performance in the hands of the consumer and the eyes of the retailer.
Objective insight – independent data removes guesswork and bias.
Commercial focus – testing isn’t academic; it’s tied to retailer standards and consumer preferences.
Continuous improvement – seasonal tracking helps you refine performance year after year.
This isn’t about replacing experience; it’s about enhancing it with evidence that helps you make smarter, more profitable choices.
WHAT YOU’LL GET FROM OUR TESTING PROGRAMME
By engaging with our Fresh Produce Product Testing Programme, you’ll gain:
Varietal performance reports – showing which crops perform best for quality, shelf life, and consumer preference.
Shelf-life validation – evidence to support claims and reduce rejections.
Consumer insight – data on taste, appearance, and appeal.
Retailer-ready outputs – clear proof that your produce meets the standards buyers expect.
Seasonal tracking – longitudinal data to inform decisions on planting, harvesting, and marketing.
With these tools, you can demonstrate performance, optimise decisions, and secure stronger sales.
WHY NOW?
Market conditions mean growers can’t afford to leave performance to chance:
Retailer competition – buyers are under pressure to choose suppliers who can prove reliability.
Consumer expectations – demand for fresher, tastier, and longer-lasting produce continues to rise.
Sustainability pressures – reducing waste is now a retailer and consumer priority.
Margin challenges – every percentage point of loss reduction makes a difference to profitability.
Testing provides the insights that help you meet these pressures head-on, while positioning your business for growth.
IMAGINE THE DIFFERENCE
Imagine presenting to a buyer not just your produce, but data showing:
Shelf life validated under real-world conditions.
Varietal comparisons that prove why your crop outperforms the competition.
Consumer feedback confirming taste, size, and appearance meet expectations.
Reduced losses across the chain, backed by numbers.
Instead of competing on price alone, you’re competing; and winning; on proven performance.
WHY WORK WITH US
We’ve worked with growers, retailers, and suppliers for over 30 years, bringing scientific testing together with commercial insight. Our expertise helps you not only understand your produce better, but also communicate its value more effectively to buyers.
Our focus is simple: helping you sell more, waste less, and build stronger commercial results with data to back you up.
READY TO INCREASE YOUR SALES AND PERFORMANCE?
Performance drives sales, and sales drive your future. With our Fresh Produce Product Testing Programme, you can optimise your harvest, reduce losses, and build a stronger story for your retailers and consumers.
[Book a short call today] to explore how testing can help you increase sales and boost produce performance this season.
Let’s get started, shall we?
Talk to our team today about your research needs, we’d love to help.